The Katalor Group opens custom commerce builds after launching MyWhiteBoards in under four months
The Boston-based AI-first marketing firm says it is now taking on custom commerce and platform projects for mid-sized companies that have outgrown existing systems. Its first build, MyWhiteBoards.com, went live June 9 and posted double-digit web growth in its first 30 days.
Why it matters: - Mid-sized companies often get strategy without execution, or execution without the ongoing operations needed after launch. - The Katalor Group is packaging those pieces together for commerce and marketing systems that need to move faster. - MyWhiteBoards.com is the first public example of that model.
What happened: - The Katalor Group announced it is accepting custom commerce and platform builds for mid-sized companies. - The firm says the new offering is aimed at companies that have outgrown their current systems. - The first build was MyWhiteBoards.com, a cloud-native platform for OptiMA Inc. - The platform went live June 9, 2026 with no disruption to sales. - The Katalor Group says a two-person team designed, built, migrated and now operates the platform. - The build shipped in under four months.
The details: - The platform runs on AWS. - MyWhiteBoards.com includes 3,300+ products across 442 search-ready pages. - The site integrates 15+ services. - The migration moved a decade of history without losing customer records, orders or product images. - MyWhiteBoardPro supports business buyers with account-level pricing, tax-exempt status and a dedicated purchasing workflow. - In its first 30 days live, from June 9 to July 9, the web channel grew by double digits year over year. - Web orders and average order value also increased. - 78% of buyers were new to the store. - The Katalor Group also offers managed security through Katalor Security, delivered with partner CyberGlobal Boston. - The firm is offering a free 30-minute evaluation with no cost and no pitch. - The company website is katalorgroup.com. - The company’s LinkedIn page is The Katalor Group on LinkedIn.
Between the lines: - The launch is a proof point for the firm’s AI-first positioning across design, development and operations. - Having the same team architect, build, migrate and run the platform reduces handoffs and can shorten delivery time. - The first-30-days results suggest the new system is already improving both traffic conversion and order value. - OptiMA’s comments frame the project as part of a broader operational improvement effort, not just a technology refresh.
What's next: - The Katalor Group is now open to additional custom commerce and platform engagements. - The firm is also selling MarTech modernization, data strategy and AWS AI infrastructure work that supports those builds. - Future case studies may show whether the MyWhiteBoards approach scales across other mid-sized brands.
The bottom line: - The Katalor Group is betting that mid-sized companies will pay for a single team that can build, launch and operate modern commerce systems end to end.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
Sign up for:
Massachusetts Business Journal
The daily local news briefing you can trust. Every day. Subscribe now.
Check Your Email!
We sent a one-time activation link to: .
Confirm it's you by clicking the email link.
If the email is not in your inbox, check spam or try again.
Welcome back!
is already signed up. Check your inbox for updates.