Strickland Brothers opens fourth Massachusetts oil change shop

Strickland Brothers 10 Minute Oil Change has opened a new shop in Ayer, Massachusetts, bringing its total to four locations in the state and more than 285 nationwide. The company says it plans to keep expanding this year through corporate and franchise openings.

Why it matters: - Strickland Brothers is expanding in Massachusetts as it pushes toward broader national scale in the quick-lube market. - The Ayer opening adds another local option for no-appointment oil changes in a state where the brand is still building its footprint. - The company now operates more than 285 locations across 27 states.

What happened: - Strickland Brothers 10 Minute Oil Change opened a new shop at 21 Fitchburg Rd. in Ayer, Mass. - The Ayer location is the brand’s fourth shop in Massachusetts. - The company announced the grand opening on July 27, 2026.

The details: - Strickland Brothers was founded in 2016 and is headquartered in Winston-Salem, N.C. - The brand offers fast, friendly and dependable oil change service with no appointment necessary. - The company uses a drive-thru service model and a signature 10-minute oil change approach. - Strickland Brothers said it plans to continue growing this year through both corporate and franchised store openings. - CEO and founder Justin Strickland said, “We couldn't be more excited to open our doors in Ayer, Mass., and become part of the local community.” - The company’s mantra is “Quality. Quickly.” - More information is available on the company’s website.

Between the lines: - The Ayer opening signals continued confidence in a service model built around speed, convenience and a standardized customer experience. - The expansion strategy appears to balance corporate growth with franchising, which can help the brand scale while maintaining a consistent format. - The company’s emphasis on hospitality and community connection is meant to differentiate Strickland Brothers in a crowded auto service category.

What's next: - Strickland Brothers plans additional openings during the year. - Future growth is expected to come from both company-owned and franchised locations. - The brand is likely to keep targeting markets where its quick-service model can win on convenience and turnaround time.